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Norco (and Haro) has evolved from a small Canadian company in 1964 to the largest Canadian manufacturer of high quality
bicycles. Norco has accomplished a high level of refinement in its bicycle products through its professional design group and
highly experienced manufacturing group that operate in a state-of-the art design and manufacturing facility that is
unparalleled in the cycling industry.
Besides exceptional quality, Norco does things that other bicycle manufacturers cannot:
- Product Availability. When it comes to getting a model, colour, or size, Norco meets the cyclists preferences
better than anyone.
- Cycling Advocacy. Norco supports several groups whose mission is to create and preserve trail opportunities for
cyclists. They also support bicycle environmental movements, bicycle safety groups, and groups that promote the use of
bicycles on a daily basis.
- Training Support. Norco provides ongoing education sessions for bicycle technicians. The hands-on training gives
technicians specific training on Norco bikes.
- Ride Guide. Norco produces a television show that showcases various riding locations and different types of riding
across the world, giving cyclists a variety of ideas for cycling vacations.
- Competition. Norco sponsors both professional level and grassroots racing. Norco has the only professional trials
team in Canada.
"The cycling company that sponsors me gives me the option to ride whichever model of bike I choose, but the best
mountain bike that I’ve ever used was a Norco."
-- undisclosed factory rider for a major Canadian bicycle manufacturing company.
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